The Partnership Between Bio-Tech and Project Echelon Racing: A Winning Collaboration

The Partnership Between Bio-Tech and Project Echelon Racing: A Winning Collaboration
In the world of competitive cycling, partnerships between companies and racing teams can make a significant impact on performance and community engagement. One such successful collaboration is between Bio-Tech Pharmacal and Project Echelon Racing. This partnership not only enhances the performance of cyclists but also supports veteran communities, creating a win-win situation for all involved.
Supporting Cyclists with High-Quality Products
Bio Tech provides a range of products that are highly valued by the cycling community and outdoor enthusiasts. Among these are tri-salts, vitamin D supplements, and melatonin. These products are designed to fill nutritional gaps and enhance performance:

• Tri-salts: Essential for replenishing salts quickly, which is crucial for athletes during intense physical activities.
  
• Vitamin D: With 80 receptors in the body utilizing vitamin D, this supplement is vital for overall health. It's particularly important as 60% of the population is low on vitamin D.
  
• Melatonin: Helps athletes get a good night's sleep, which is essential for optimal performance the next day.
  

Bio-Tech also provides samples of these products to Project Echelon Racing, allowing them to distribute them at various events. This not only promotes the products but also supports the athletes in their performance.
Collaborative Efforts and Community Engagement
“The partnership extends beyond just product support,” Lee Autrey, Vice President of Sales and Marketing at Bio-Tech said. “We have attended medical conferences together, such as the Mayo Clinic sports athlete function in Orlando. These events provide opportunities for interaction with practitioners and showcase the benefits of Bio-Tech's products.”
The cyclists from Project Echelon Racing have reported significant improvements in their performance, attributing to the high-quality supplements provided by Bio-Tech. The focus on health and nutrition has led to faster times and better overall performance, even surpassing the speeds of the Armstrong steroid era.
“Bio-Tech is a partner that holds a special place within our organization,” Project Echelon General Manager Eric Hill said about a partnership going into its sixth season with the team. “As one of our longest standing Gold Sponsors, Bio-Tech has shown its belief in and commitment to our mission. As a veteran owned company, they understand the importance of this work and with headquarters in Fayetteville, AR they see the impact and community that cycling has the power to create.”
Commitment to Quality and Purity
One of the reasons Bio-Tech's products resonate so well with the cycling community is their commitment to quality and purity. The company was founded on the principle of providing supplements without binders, dyes, toxins, or fillers. This ensures that even those with high sensitivity or specific health conditions can safely use their products.
“Bio-Tech's dedication to maintaining these standards has earned us the trust of prestigious research affiliates like the Mayo Clinic and Sloan Kettering Hospital,” Autrey continued. “This trust is further reinforced by Bio-Tech’s refusal to compromise on our principles, even when it comes to product formats like gummies, which we avoid due to the inability to meet their purity standards.”
Supporting Veterans and Veteran-Owned Businesses
The partnership between Bio-Tech and Project Echelon Racing also highlights the importance of supporting veteran organizations and veteran-owned companies. Bio-Tech, a veteran-owned company itself, understands the value of veterans helping veterans. 
“Our owner Dale Benedict is a 93-year-old veteran.  We continue to be dedicated to our work and support of veteran causes. The partnership between Bio-Tech and Project Echelon Racing is a testament to the positive impact that collaboration can have on both performance and community support.”
By providing high-quality supplements, engaging in collaborative efforts, and supporting veteran initiatives, Bio-Tech and Project Echelon Racing are setting a standard for how businesses and sports teams can work together for mutual benefit and greater good. This partnership not only enhances the performance of cyclists but also makes a meaningful difference in the lives of veterans, proving that when companies and communities come together, everyone wins.
“We just believe if we really want to help our veterans, you can say it, but you also have to take action and do it. The sponsorship level that we support is not easy for a small, veteran owned company, but we went ahead and said it's the right thing to do. Things will work out, and they have, and it's been a great relationship. I would recommend to all companies to understand the value and loyalty of the veteran community and get involved.  You'll be happy with what comes from it. Just knowing that every time they (Project Echelon cyclists) get on a bike, a veteran is benefiting in some way. That means everything to us and them.”

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