A Winning Collaboration: Project Echelon Racing and GoodLife

In the competitive world of cycling, partnerships between racing teams and companies can significantly impact performance and community engagement. One such successful collaboration is between Project Echelon Racing and GoodLife. This partnership not only enhances the performance of cyclists but also supports veteran communities, creating a win-win situation for all involved.

“In the same way Project Echelon strives for excellence, GoodLife prides itself in quality from consumer experience to product and performance,” Project Echelon Racing Director Eric Hill said.  “Most recently, the team came off a training camp in Tucson, AZ where GoodLife provided our daily meals, making meal planning easy and stress free. Those little things have added up to wins in North America's most important races.”

Who and What is GoodLife? 

GoodLife is built on two pillars: GoodLife Brands and GoodLife Nutrition. GoodLife Brands focuses on sourcing high-quality, responsibly sourced proteins, such as Certified Piedmontese and Wixter Seafood. They partner directly with farmers and producers who care about the land, animals, and the people they feed. Their products are delivered directly to customers' doors, ensuring that the meat arrives still frozen and fresh, no matter where in the country it is shipped. On the other hand, GoodLife Nutrition offers clean, effective supplements for performance, recovery, and overall wellness. Whether training for a triathlon, an intense event like RAM, or simply needing extra electrolytes during the day, GoodLife Nutrition provides products to fuel various goals. 

The Mission and Values 

“Goodlife's mission is deeply rooted in supporting good people and good causes,” commented Goodlife’s Sofia Gibson. “We believe that both physical and mental health are foundational parts of life and reintegration after service. This mission aligns perfectly with Project Echelon's goals, making their partnership a natural fit. Project Echelon is dedicated to empowering veterans through physical activity and self-discovery, which resonates with GoodLife's everyday efforts.”

Supporting Project Echelon at Training Camp 

During a recent training camp in Tucson, GoodLife provided a variety of products to support Project Echelon's athletes. They sent electrolytes, carbs, protein powders, and high-quality meats like steaks, chicken, and hot dogs. This comprehensive approach to fueling ensured that the athletes were well-nourished not only during their training rides but also during their meals together. These shared meals fostered camaraderie and strengthened bonds among team members, highlighting the importance of intentional time spent together.”. 

Customized Nutrition for Athletes GoodLife works closely with Project Echelon to understand their specific needs for training camps and events. They consider the number of people, meal plans, and any special requirements to provide tailored nutrition solutions. This collaborative approach ensures that the athletes receive the best possible support to achieve their goals. 

Impact on Everyday Individuals GoodLife's commitment to providing premium, sustainably sourced meat and clean, functional nutrition products extends beyond elite athletes. They cater to a wide range of people, from world-class athletes to weekend riders and those simply looking to eat better. GoodLife's holistic approach to nutrition focuses on fueling the body with real ingredients that support overall health, including performance, recovery, digestion, sleep, and mental clarity. 

Education and Transparency GoodLife places a strong emphasis on education and transparency. They provide detailed information about their products, including ingredients and their benefits, to help customers make informed choices. This commitment to transparency ensures that people know exactly what they are putting into their bodies, fostering trust and confidence in GoodLife's products.

The partnership between Project Echelon Racing and GoodLife exemplifies the power of collaboration in achieving shared goals. Together, we are making a positive impact on the lives of athletes and veterans, promoting physical and mental well-being, and fostering a sense of community. This winning collaboration is a testament to the transformative power of good people doing good things. For more information, about GoodLife and how they can help make your life more healthy and tasty, visit their website at GoodLife Proteins.